For years preceding the creation of NFE, its founding members lived the NFE lifestyle. As a matter of fact, several of the core members never actually met until they crossed paths in 2008 at a local gym in Brandon, Florida. Their attitudes and approach to fitness also crossed over into the business, personal and spiritual lives. These qualities were the common thread that sparked the creation of NFE. Since 2008, the NFE crew continues to meet each day at their local gym where they push themselves and each other past boundaries that they never thought possible. These accomplishments are symbolic of their approach to other facets of their lives. The NFE logo was patched onto homemade shirts and people began to ask what this stood for. After the concept was explained, it was quickly embraced. The NFE crew is very inclusive and invited anybody to join as long as they were willing to live the lifestyle. Later, the NFE crew allowed other gym members to wear the NFE logo, but only after they agreed to endure their rigorous workouts for one week. Each new NFE member wears the logo proudly as a symbol of their ability to persevere through life’s most difficult situations.

The NFE concept resonates deeply to anybody who has every worked hard for something in their lives and experienced failure along the way. NFE is an inclusive group and is free to anyone who is willing to pay the price. NFE is for anyone who is more afraid of quitting than losing. NFE is not designed to divide people, but rather unite people who are not afraid to believe in their dreams.

The NFE lifestyle has to do with winning ethically without excuses. NFE without integrity is just another excuse. Failure is a large part of winning, and NFE serves as the bridge between the two. Also, the NFE lifestyle is about making positive changes to your life and the lives of those around you.

The founding members of NFE did not invent hard work, perseverance, or any of the qualities that are associated with NFE. Instead, they embrace these qualities and prefer to use this organization as a motivating force to help others believe in their dreams and seek them out with No Frickin Excuses. The NFE logo is our constant reminder to not allow excuses to get in the way of our dreams.

We recognize that this is our NFE story, but each person has his or her own NFE story. Each story is made up of threads that can be interwoven into the success of others who read them. This is the power of NFE.